marketing orientation การใช้

• The marketing orientation arises in response to the human situation in the modern era.
• Draft said, " fully integrated with a classic direct-marketing orientation, building models of what motivates and keeps consumers ."
• Societal marketing orientation or societal marketing concept was first proposed in the 1970s by Phillip Kotler in an article published in the " Harvard Business Review ."
• Some companies have a very strong financial system that regulates and governs what they do, and some companies have a very strong marketing orientation : Coca-Cola, American Express,
• Sanders gave the company a strong sales and marketing orientation, so that it was successful even though it was often a little behind its competitors in technology and manufacturing.
• Instead, other studies suggest that many companies exhibited a marketing orientation in the nineteenth century and that the business schools were teaching marketing decades before Pillsbury adopted a marketing oriented approach.
• "' Marketing management "'is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities.
• An orientation may be defind as " the type of activity or subject that an organization seems most interested in and gives most attention to . " In relation to marketing orientations, the term has been defined as a " philosophy of business management . " or " a corporate state of mind " or as an " organisation [ al ] culture"